Key questions are the following:
- Can we get enough customers?
- Will our products / services allow us to become a viable business?
- Can we expand from our initial key customers to a much broader sales base?
- Do we have enough money to cover the considerable cash demands of this start-up phase?
Your organization is a simple one—the owner does everything and directly supervises subordinates. Systems and formal planning are minimal to nonexistent.
The company’s strategy is simply to remain alive.